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How the Ambassador Program works

Ambassadors are Superhosts who help people all over the world discover the benefits of hosting. They earn a referral fee award for bringing new Hosts to Airbnb and provide one-on-one mentoring and tools to help brand-new Hosts succeed.

Becoming an Ambassador

If you’re a Superhost and want to share your experience with new Hosts, then you could become an Ambassador.

The benefits of being an Ambassador include:

  • When you refer or mentor new Hosts, you’ll receive awards that are higher than you would earn outside the Ambassador program
  • You can make unlimited referrals
  • You gain access to exclusive features, resources, and insights

To be eligible for the program, you must be a Superhost and your account must be in good standing. To apply to become an Ambassador, visit the Ambassador Program webpage.

Maintaining your Ambassador status

Every three months, we check to make sure you continue to meet the following criteria:

  • You’ve maintained Superhost status
  • Your account remains in good standing
  • You’ve completed at least one referral during the previous three months

Ambassadors who don’t meet the quarterly criteria are welcome to reapply at a later date.

Being an Ambassador

There are two ways to interact with new Hosts: by referring them to Airbnb and helping to answer questions as they set up a listing, or by connecting with them through the Ask a Superhost program.

Referring new Hosts

To refer potential Hosts, go to your Ambassador dashboard, copy your unique referral link, and share it through your preferred channels: messages, emails, social media, etc. Potential Hosts who use your referral link will land on a customized page with your name and profile picture, where they can create a new listing. Please remember that you’ll only receive an award for the referral if the new Host you refer follows your unique invitation link and creates a listing in the same session.

You can refer anyone who is new to hosting on Airbnb, even if they already have an Airbnb account. They’ll have to Host an entire place for you to get an award — private or shared-room Hosts aren’t eligible. Also, anyone who has previously received a referral invitation from someone else, or who uses API-connected software, is not eligible to be one of your referrals. (People who live in mainland China are also not eligible.) You can direct potential Hosts to the Ambassador webpage to find out more about Ambassadors.

Participating in the Ask a Superhost program

If you’re approved to be a Superhost Ambassador, you may connect with new Hosts through our Ask a Superhost program. Based on your experience, you can guide them through the process of setting up their own listing, give advice about things like cleaning and taking the right photos, share experience and insights, and earn awards along the way. Once a new Host’s first booking is complete, you’re done!

You’ll have access to a dashboard where you can keep track of your new Host connections and watch their progress on their journey. Airbnb has a library of tips, suggestions, and workshops to support your journey with prospective Hosts for use at your discretion. We’ll make our resources available to help you answer questions that might come up.

Benefits of being an Ambassador

How awards are calculated

The amount you earn from referring and mentoring new Hosts depends on a number of factors, including their listing location and type. As a result, you may receive a different payout for each qualifying referral or each Host you help through the Ask a Superhost program. If your new Host makes any changes to their listing, this may affect the way your payout amount is calculated. To view your cash award, visit your Ambassador Dashboard.

When you get paid

You get paid when a new Host you referred, or mentored through Ask a Superhost, completes their first qualifying reservation. The reservation must have a total value of at least $100 USD or the local equivalent (before taxes and fees) and must be completed no later than 150 days after you referred them. This doesn’t mean that the nightly rate for the new listing has to be more than $100 USD, but it does mean that the total value of the reservation (including all nights) must exceed $100 USD.

Qualifying reservations must be legitimate bookings — fake reservations, reservations made by family or friends, agreements to share referral awards, or other kick-back schemes all violate the rules of the program. The referred Host must also be new to hosting on the platform, which means that the property is being listed by that person for the first time and that they have not listed any other properties on Airbnb before.

Payouts typically happen about 14 days after the guest checks out from the qualifying reservation. For example, if a qualified reservation’s checkout date is January 10, the payment will typically be sent around January 24.

Ambassador guidelines

Ambassadors should keep these guidelines in mind:

  1. To create context on the support you provide, it can be helpful to introduce yourself as an Ambassador whose goal is to help new Hosts successfully get started on Airbnb.
  2. Ambassadors are not Airbnb employees and do not work under the direction of Airbnb employees. This must be made clear to referrals in your communications. Ambassadors are independent contractors with their own businesses and must not incorporate Airbnb's name, logos, and other IP in all marketing tools such as domain names, business names, trademarks, bidding on keywords, social media handles, or other source identifiers. More details can be found in the Referral and Ambassador Program Terms & Conditions.
  3. You should never provide legal, tax or other specialized advice requiring a license or expertise in the field, such as tax, real estate, leasing, valuation, or permitting, in your work as an Ambassador.
  4. Don’t spam your referrals. Respect their privacy and only communicate with people who have agreed to be contacted by you.
  5. In social media posts, you should use #AirbnbAmbassador.
  6. In emails and other materials, you should include a disclosure such as “As an Airbnb Ambassador, I earn when you become a Host.”
  7. Ambassadors do not have permission to create marketing collateral, including website use and social posts, that could give the impression that they are from Airbnb or associated with Airbnb in a way that is misleading.

Check out these Referral and Ambassador Terms and Conditions to find out more.

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